According to Entrepreneur, “The current surge in demand for craft brews directly aligns with the rising number of Millennials reaching legal drinking age. Highly individualized and independent, America’s young adults have both the group-conscience to want to change the world for the better and the self-assuredness to believe they know how to do it.”

courtesy of:instagram.com/zunistreetbrewing/Our Talanga Slub! — courtesy of:instagram.com/zunistreetbrewing/
Our Talanga Slub!

These customers pay more to have a better quality product in their glass- especially if it means they can discover something new while supporting ethical companies. Authenticity and personal connection keep customers happy and returning for more of the high quality brews.

“Brewers are not just opening up businesses to run a profit; they have a different version of the American Dream—one where you can use your brewing as a platform for improving your community,” said Julia Herz, craft beer program director for the Brewers Association.

Made with Integrity

It makes sense that these customers would also want socially conscious branded apparel. With equal commitments to community and better business practices, Standard Apparel’s “Made with Integrity” and “Raising the Standard” taglines are a natural fit with the goals and ethics of craft brewers.

Recent collaboration with Zuni Street Brewing of Denver, CO and Meddlesome Brewery of Cordova, TN are proof of that. These new breweries, committed to high quality, bypassed the opportunity for cheaply made apparel because they’re committed to their customers and only serve the best- throughout their entire business model.

But the Price is Right Too

Since breweries can purchase our collection directly from our factory with no mark-ups, the costs are comparable or less than the average t-shirt you’d get from a screen printer. Not only that, they’re fashionable and unique.